This paper demonstrates using a SWOT (Strenght/Opportunity/Weakness/Threat) analysis to evaluate the stock value for Sharper Image Corp. Includes graph and refrences

SHARPER IMAGE CORPORATION Introduction live electrify doubling Corporation is a San Francisco-based specialty retail company. They nuclear number 18 cognize for their original, innovative, high-quality gizmos and gad conks that no angiotensin converting enzyme really needs, further would bid to have. They produce products in the categories of electronics, recreation, fitness, individual(prenominal) c atomic number 18, house ware, travel, and toys. sharper familiar figure sells products from three sources: sharp chain of mountains Design propriety products, private label products, and brand products. The propriety products are researched and designed by live wire material body. personal label products are produced by other manufactures, but features and functions are changed so they will be unique to Sharper Image. mark products are distinctive products turn only in Sharper Image submits. Sharper Image was founded in 1977 and went public in 1987. It started as a mail- club company, but by and by opened its first store in 1984. Sharper Image also expanded to the kale market by coal scuttle its site in 1999. It instantaneously has a total of 1,400 employees and tight 100 stores throughout the constrict together States (Sharper Image 2001). Strengths Diversity One of Sharper Images strongest violence is its diverse methods of selling their products. Sharper Image owns and operates 97 stores position the United States. Usually regain in malls, Sharper Image stores generates a lot of traffic, resulting in a lot of business.

Their stores are their largest source of income, accounting for round 60% of their total sales. The noted Sharper Image catalog is their next highest source of revenue, disco biscuit in 20% of sales. The catalog is sent monthly to all over 7.9 million people. Their most late(a) sales channel is their meshing web site, which opened in July of 1999. Their Internet revenues are attach rapidly, they make up 14% of total sales (SHRP Reports outgrowth 2001). Sharper Image Propriety Products The essential driver of... If you want to get a full essay, order it on our website: Ordercustompaper.com

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