Marketing Plan For A New Product

food commercialiseING PLAN 1. INTRODUCTION Company holler: MIREA CO., LTD Establish: Apr 14th 2007 vow groovy: USD 100,000 Business reach: Trading office produc Ideas: We would standardized to introduce 1 freshly product to foodstuff Vietdic (Electronic Dictionary) 2. immix rate MARKETING ANALYSIS machinate ANALYSIS OPPORTUNITY: Being WTO member, Vietnam attracts to a greater extent FDI including Korean FDI. As a consequence, number of Korean quite a little staying in VN increase. in that localization principle ar around 10,000 Korean people in capital of Vietnam city, 60,000 in Ho chi Minh city (Korean investors, Korean place-wives and kids). This leads to a high demand for communicating with Vietnamese people. (resources capital of Vietnam Korean association). Recognizing an increase in Korean FDI in Vietnam, more(prenominal) and more people apply for Korean linguistic communication course. in that location are 3 universities in capital of Vietnam having Korean oral communication department (Hanoi national university, Hanoi university and University of social sciences & humanities) with around grand piano students each year. This create market for tools helping communication among Korean & Vietnamese such as Viet-dic.

in that respect is no electronic dictionary which have post to translate from Korean-Vietnam & Vietnam-Korean in VN now THREAT There is threat of new entrants: applied science develops quickly, easy to reach an imitation. STRENGTH -Mirea co., ltd có ưu thế độc quyền phân phối Viet-dic tại Vn helplessness: 3. INDENTIFYING MARKET SEGMENTS AND TARGETS 3.1 MARKET SEGMENTATION Factors used to piece market: - geographic calculate: Big cities and others - Benefits: convenience, fashion, multi-functions. - Users: Korean investor, Korean house-wives and kids, Korean students, signal market: 02 SEGMENTS Segment 1: Korean investors + Korean house wives + Korean kids + Korean student who are studying in Vietnamese department in Hanoi & HCM city. Segment 2: Vietnamese students who are studying Korean language, Korean...If you want to doctor a full essay, order it on our website: Ordercustompaper.com

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