Case Analysis

CASE ANALYSIS HLL JUGGERNAUT THE DILEMMA OF GROWTH down the stairs the Guidance of:Submitted by: Dr. D. D. SwainNavneet Goel Professor MarketingRegd. No. 11PGDM-BHU005 [pic] INTRODUCTION Hindustan p wax trammel (HLL) which was set up in the year 1956 subsequently the amalgamation of three companies i.e. Hindustan Vanaspati Manufacturing Company, Lever Brothers India curb and United Traders Limited is Indias largest FMCG has a workforce of 36000 employees and a brand portfolio comprising of more than than cx brands in 950 packs. The products cater to the masses through maven one thousand million retail outlets both in urban and rural areas. It is besides accredited with a superior Star trading menage honour. HLL saw a rise in turnover rate during the deeply 1990s. HLL has been among the leaders in the categories such(prenominal) as soaps and detergents, hair and strip products, dental care products which could be attributed to the major breakthroughs like advance(a) products and processes at its Research Centre and withal to the fact of never-ending technical advancement. Another factor of achiever is its efficient and buirdly distribution system which involves 2000 suppliers and associates, 7000 stockists and agents. HLL has a abundant export portfolio which caters to 30% of world demand and is a final foreign transfigure earner.

In the quarter ended bump into 31, 2001 HLL reported a growth of 2.6% in domestic sales. The turnover and profit then alike showed an increase. As part of valet de chambre Resource Management, HLL focuses on team building. Every employee carries out on filed job to ! transform the necessity of hard work. It also motivates people. HLL enjoys solid brand impartiality and has a lot of credibility and appraise in the market. It attracts high hat talent and is Indias nigh sought after merchandise company. It pursues aggressive marketing strategies. ISSUES AND CHALLENGES The Indian consumers were becoming tech savvy and companies were taking the e-initiatives to target the consumer. They also started...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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