Report Of Freshco Supermarket

A sample report for the resit coursework August 2007 Part 1: The Freshco Supermarket A position was conducted at a single break up of the Freshco supermarket chain in order to pilot a questionnaire for wider use. 80 makepers complete the questionnaire shown in Appendix 1. The responses from this sample are summarised below. to to each one one question is analysed in turn with a coincidence of the subdue of people being shopped for analysed by gender. Question 1: Which supermarket do you use most often? [pic] The customers were asked to state whether they utilise the supermarket adjacent to their home or workplace. 43% of the customers who replied said that they employ the supermarket encompassing(prenominal) to their home most often, with 39% of the customers using the supermarket virtuallyst to their workplace. As the numbers for home and work are equivalent the survey does not seem biased in towards either of these groups. It would be interesting to see where those who answered neither actually shop in relation to their home and workplace. This information might aid Freshco picture the siting of new supermarkets. Question 2: On intermediate, how often do you spend each hebdomad at Freshco Supermarkets? The customers were asked to portend the average amount they played out each week at Freshco supermarkets.

The chart below shows that the more customers washed-out among £50 and £60 a week compared to other hurt groups. Most of the customers, 55%, spent between £50 and £70 a week . 21% of the customers spent between £70 and £80 a week wi th only 3.75% spending £90 or more. 11.25% ! of the customers spent less than £50 a week. These value would seem to augur that most shoppers are not incisively buying for themselves provided for friends and /or family as well. [pic] The mean amount spent was £63.68 and the medial amount was £62. These values are fairly close that there is some degree of right skewness as shown in the graph above. There is a 95% trustingness that the mean amount spent by all customers...If you extremity to get a full essay, order it on our website: OrderCustomPaper.com

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