'Defining Marketing Essay\r'

'merchandising is often misunderstood. Ask the average person how they would find out merchandise and a majority would reply with something along the lines of commercials, ads, brochures, and some other items used to market a task. merchandising is complex. It is a process, a practice, and a philosophy. As a process, it moves goods and go from an idea all the way finished to the client. As a practice, it embodies the elements of crossing, price, place, and promotion. As a philosophy, it is the basis of how customers’ ineluctably and satisfaction ar met by the business’ growth or service. According to Perreault, Cannon, and McCarthy (2011), â€Å" trade is the capital punishment of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and enjoin a flow of need satisfying goods and services from producer to customer or client”.\r\nIn 2007 the American Marketing Association (AMA) completed its periodical review of the definition of trade. The new definition reflects trade’s wide of the marker role in society as more of an activity, as opposed to a function, with a presence passim the organization, not just a department. The â€Å"American Marketing Association Marketingpower” (2007) definition reads â€Å" trade is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at over braggart(a)” (New Definition of Marketing).\r\nImportance of Marketing in Organizational Success\r\nFirms face many challenges and such(prenominal) challenges can affect the life span of the organization. more or less of the approximately recognized and profitable businesses struggle to swan their market sh are. Marketing is an essential comp binglent to discipline prosperity in an organization. Marketing strategies exist to promote gross sales to obtain new and maintain electric current customers. Targeting specific populations is typical in marketing and the targeting depends on the type of merchandise or service. For ex adenylic acidle, Coca-Cola soda boozing company is based in the United States and the globose society is its target market. That market encompasses everyone. Alternately, Huggies diapers are specifically targeted for new parents and caregivers. Whether the marketing focus is on large or small groups, it is important to understand who the buyers are to create a victorful marketing plan. If marketing focuses on customer needs and specific audiences, the product will sell itself.\r\nAnother reason marketing is important for organizational success, is that marketing is a broad topic. It covers a wide variety of aspects from advertising, promotions, and sales to unrestricted relations. Marketing must not be worried with sales as is frequently done. Marketing involves set products into their market, prom oting the product, encouraging sales, and influencing consumer behaviors. Sales are actually the operation that takes place when the purchase is made by the customer. Strategies in marketing have changed and are constantly changing. Because so many messages are in the face of consumers at present it is increasingly difficult to get products and services noticed. That requires marketing professionals to be more creative.\r\nA marketing lookout will give companies the competitive edge require to succeed in their industry. Product-focused organizations are destined to fail. Customer-focused marketing plans are the outperform way to focus pecuniary resources in a firm. Knowing and exceeding customer expectations will build the reputation that will have repeat customers and greater success. Well-run marketing campaigns will make it to good profits and sustainability.\r\nSuccesses in Marketing\r\nNike is a large, profitable company that has a reputation of success with marketing. Actually, Nike has sometimes been referred to as the â€Å"Goddess of Marketing” for its growth from crushed beginnings to one of the most successful marketing stories in the world of business. Nike uses successful and famous sports figures to endorse their products. Consumers are willing to pay higher prices for items that they view to be superior in quality, reliability, and style. Brand management is one of Nike’s greatest strengths. For example, basketball-great Michael Jordan’s success on the basketball court led to hundreds of millions of dollars’ worth of sales of Nike’s Air Jordan line of products. Tennis, golf, and soccer are other sports where the Nike brand has made a large impact on fashion, style, and sports equipment.\r\nMc mountald’s is another company whose marketing success has made it the world’s largest food service retailer. It serves millions of customers around the world and has franchises in more than 100 count ries. McDonald’s reaction to consumer trends and expectations is what has go this empire to the top. The consistency of the restaurant’s product maintains its customer base and meeting social consumer needs by sharing nutritional information and providing brawny menu options continues to grow its customer base as well.\r\nLast but certainly not least, apple is quite possibly the world’s best marketing company. Steve Chazin, former Apple marketing executive and consumer marketing expert currently maintains a communicate and has published and eBook bring outing Apple’s 5 secrets of marketing to become the world’s most valuable company. He condensed the secrets from what he learned throughout his 10 years of employment with Apple. Chazin has discovered shipway that a company can use consumers’ craving to share their passion for products and essentially sell the products for the organization. To highlight the five secrets from Marketing Apple: 5 Secrets of the humankind’s Best Marketing Machine (2007):\r\nâ€Å"1. Don’t sell products. People buy what other people have.\r\n2. Never be first to market. annoy something good greater.\r\n3. Empower early adopters. Help your customers help you.\r\n4. Make your message memorable.\r\n5. Go one footstep further. Surprise and delight your customers.”\r\nApple’s company-wide apprehensiveness and adoption of its marketing strategy has allowed it to grow into the empire it is today.\r\nReferences\r\nAmerican Marketing Association marketingpower. (2007). Retrieved from http://www.marketingpower.com/Community/ stem/Pages/Additional/Definition/default.aspx Chazin, S.M. (2007), Marketing Apple: 5 secrets of the world’s best marketing machine, Retreived from http://www.marketingapple.com/Marketing_Apple_eBook.pdf Perreault, W. D. Jr., Cannon, J. P., & McCarthy, E. J. (2011).Basic marketing: A marketing strategy think approach (18th ed.). N ew York, NY: McGraw-Hill Irwin.\r\n'