Coca Cola and Pepsi

* division of coca Cola **Basic segments of coca plant sens is those people who take this drink regularly. **The target market for coca cola is based on age youth and younger 15- 25 and 40 age. Another factors are income and family size. **Target is not based on gender , both gender likes it. **Key success of coca cola is behavioral segmentation. **coca plant Cola generally sells in schools, colleges, universities, restaurants, hotels and fast sustenance stores. coca Cola has variety of tastes ecause they want to meet guest needs. **Coca cola diet for diabetic people and aged people 40 plus. **Coca Cola young people whose age is 16 to 35. **Coca Cola packs and bottles (based on income level) for students, poor people, middle class and family size. Nature of customer fun and entertainment loving. Socio-economic level upper lower and lower class. tune student and family oriented people. **Coca Cola prefer to serve its harvesting in those places where young eople gather mos tly. coca cola customers are primarily teenagers and young adults **it is the highest selling cold drink above the world.? **The main understructure of coca cola is open happiness coca cola promotional material attracts the young generation attention very much. *Positioning statement Coca Cola provides the best quality and taste in an affordable price. *Segmentation of Pepsi **Pepsi has same market purposes like Coca Cola. Pepsi has also different kinds of soft-drink productin graze to appeal to different ustomers. **Pepsi customers are mostly teenagers and young adults between the ages of 14 to 30. *Positioning of pepsi **PepsiCo main slogan is Generation Next It spends billions of dollars in raise to affect people and find creative slogan in all year. Pepsi is a cold drink which gave the best taste, low fat in a reasonable spending. Coca Cola is successful corporation because they imbibe further plan to impess people and have good stategy to sell products in right places.