Mcdonalds Competition Against Burger King

Mcdonalds Competition Against Burger world-b feasterMcDonalds is virtuoso of the scoop out global fodderservice retailer which has much than 32,000 local restaurants serving to a greater extent than 60 one million million tidy sum in 117 countries from severally one day. More than 75% of McDonalds restaurants worldwide argon owned and operated by independent local public. The bon ton serves the world some of its favourite nourishments World Famous fries, Big macintosh, nates Pounder, yellow-bellied McNug confirms and Egg McMuffin. The history began with our founder, Ray Kroc. The strong foundation that he established continues today with McDonalds vision and the commitment of our talented executives to keep the light on McDonalds Arches for years to come. . Its head completeice is located in oak Brook United States. McDonalds Corporation is the worlds largest chain of fast diet for thought restaurants, working worldwide in 117 countries with 400000 workers. It has 60 Million customers with 32000 restaurants worldwide. A franchisee, an affiliate, or the corporation itself operates every McDonalds restaurant. The corporations revenues come from the rent, royalties and fees paid by the franchisees, as well as gross sales in party-operated restaurants. Its net operating income for the year ended 2010 is $7.673 Billion. The fiber of the fraternity is public.Time Line1940 Dick and Mac McDonalds open MacDonalds Bar-B-Que restaurant on Fourteenth and E streets in San Bernardino, California1948 Dick and Mac McDonalds opened the 1st drive thru restaurant in San Bernardino, California.1949 French Fries replace potato chips on MacDonalds add-in1954 Ray Kroc becomes the first federal agent of franchise for the McDonalds brothers.1955 Ray Kroc opens 1st McDonalds in Illinois.1957 McDonalds fited knowing for the motto QSC.1959 McDonalds started billboard publicize.1961 Ray Kroc acquires McDonald brothers for $2.7Million.1963 Ronald McDonald d o his de barely in a way to withdraw more children and families.1965 Television ne twork announce begins.1969 The leaved origination for the restaurants coer recruitd to replace the red and white design.1984 Training started providing for every take aim of McDonalds solicitude worldwide for tone of voice assurance.1995 The bran- brand-new advertising theme sport you had your recession today? debuts.2004 ISO 14000.2005 50th Anniversary.2008 introduces the most broad global packaging design in the brands industryBurger female monarchBurger great power is the 2nd largest fast- nutriment chain, behind scarcely McDonalds. The company franchises more than 10,400 restaurants and owns about 1,000 for a chain wide ingrained exceeding 11,455, with locations in all 50 states and 56 countries. The company serves 15.7 million customers each day and over 2.4 billion Burger queen mole rat hamburgers atomic number 18 sell each year across the world. In the late 1990s and into the new millennium, Burger queer was plagued by falling sales and deteriorating franchisee relationships. Burger mightinesss p bent, Diageo Plc, sold the company to a group of investors take by Texas Pacific Group in 2002.Miami entrepreneurs pile McLamore and David Edgerton founded Burger magnate Corporation in 1954. Five years later, they were ready to get bear-sizedger their five Florida Burger Kings into a all over the country chain. By the time they sold their company to Pillsbury in 1967, Burger King had become the three largest fast-food chain in the country and was on its way to game place, afterward industry leader McDonalds.Time Line1954 James McLamore and David Edgerton establish Burger King Corporation.1957 The Whopper is launched.1959 The company begins to expand through franchising.1963 First Burger King extracurricular the U.S. in Puerto Rico1967 Burger King is sold to Pillsbury.1975 Burger King introduces the drive-through window1977 Donald metalworker is hired to re grammatical construction the firms franchise system.1978 BKC introduces new line-up of sandwiches (fish, steak, chicken and ham)1979 BKC introduce eat menu1982 Burger King claims its grilled burgers are better than competitors McDonalds and Wendys fried burgers.1983 BKC introduce The CroissanWich1988 BKC launches We do it like youd do it add campaign1989 Grand metropolitan plc acquires Pillsbury.1997 The firm launches a $70 million French fry advertising campaign Grand Metropolitan merges with Guinness to form Diageo plc.2002 A group of investors led by Texas Pacific Group acquire Burger King2004Subservient Chicken is launched2005 BK Chicken Fries are introduced2006 BK goes public restrict company2007 50th anniversary of the WHOPPER SANDWICHMain eventThis report consists of different operations, research development of wares, innovation, changes, and competitiveness of McDonalds and Burger King tally to the requirement of this course work. How they do research and devel oping new growths, how they serve their ware and service woodland, how they taking competitive priority on each others, and which systems and approaches they following to make their byplayes successful in this competitive environment and gather their customers where expectations of the customers are very last and changing their take ups rapidly.Compare and note of OperationsHow They CookThe main difference contribute be seen in the kitchen of these two restaurants. How they prepare their burgers for customer like McDonalds cooks their burger by a chew attend to where as Burger king make their burger by a tool paced assembly process.McDonalds Batch summonsMcDonalds fries their burgers on a big platen in cumuluses of up to twelve. Two ore more than two batches can be on platen at same time in different stages of cooking. When a worker in the back says Quarter Pounders Up a thoroughgoing(a) batch is ready at the same timeBurger King Broiler ProcessBurger king cook their burger on uninterrupted chain broiler. Semi hustling burgers are put on one end 80 second later they bring out the other end its cooked. This sort of car paced assembly process is very common in industrial manufacturing processes.Teamwork VS assemblage LineAs both(prenominal) of these companies following two different strategies of operations like Mcdonalds batch process and King Burger assembly line. As in McDonald 12 hamburger are hustling in same time. They are hand seared after 20 seconds on the grill, turned at sixty seconds and pulled at hundred seconds. When they come off workers over in that respect must fastly add condiments wrap and shelve them. If there are two batches going there in different stages of cooking then its beggarly that speed is more essential part to keep intersectionion on going. So its mean the staff must be motivated or the process gums up. Staff must be cooperative and willing to back up in another area in case of serve well required.Burger K ingHere in Burger King there is no matter at what speed burger are prepared once they are cooked the rate limit step is the cooking itself. One burger in a time comes off the chain broiler at the rate of 8 per minute, maximum. The machine makes the process fast. As long as you can do your job of assembly process in seven and half seconds per burger that all which is required.Fast and Quick Service(Just In Time)How McDonald can stay on abstract? The answer id that when it is running veracious, the batch process allows for much greater throughput and faster speed of services. Speed plays an grievous role in the popularity of food store. The batch process of McDonald can prepared 300 burger in one hour where as 200 for the continuous chain broiler of Burger king. There are standard given by each restaurant for speed like McDonalds is faster than Burger king because prepared burger for 3 minutes where as McDonalds delivered only in 90 seconds.Capacity cookeryMcDonaldMcDonalds has a very strict standard for food preparation and its their remnant to allay their customer as fast as they can. To envision this mark they set a plan of inventory of food production to meet surges in demand. There are strict limits how long the food can remain in inventory limits the come of inventory can be made this food limit allow to McDonald work a level surrounded by its production and the workforce required. This sort of strategy is called level production.Burger KingBurger king is exploitation another sort of strategy. They once promoted their burger using a pee-pee it your way philosophy because Burger assemble burger when they receive an put, because product is made when the demand appears. So Burger King has variation in labour need and this is the reason for customer to have wait. They nevertheless provide a product geared according to the requirement of customer. This sort of strategy is known as chase demand.Quality ControlBurger King uses the customer and mart lie surveys to manage the choice of service on regular basis.HSSP (Hazard Analysis scathing Control Point) program is the execution of strict operation and sanitation procedures. Our food safety program employs a broiler design and meat cooking procedures that richly cook products, killing any potentially harmful bacteria.McDonalds Q.S.C. V. Provide good quality, services to customer. Uses a cleanliness environment when customer enjoys their meal. The value of food product makes every customer is smiling.PriceBurger King uses affordable prices for quality food strategy so that its prices are less than its competitors.McDonalds came up with very elevated prices. The Company has certain value pricing and bundling strategies such as happy meal, combo meal family meal etc to increase overall sales volumes.ProductMcDonalds doesnt offer just burgers their well-diversified menu is also one of the aboriginal success factors.Burger King Burger King is offered flame-grilled burgers an d offering a variety of food and other products those fulfilling the demands of all segments of society.Layout of RestaurantsMcDonalds Restaurants have included a playground for children and advertising geared toward children. The new strategy of re-designing of layout of the braches create natural style with a particular emphasis on comfort introducing lounge areas and fireplaces and eliminating hard credit card chairs and tables. These facilities give comfort to customers and create satisfaction.Burger King The lay out of the restaurants are very wide and people could comfortably spend time with their food. markMcDonalds Has partnership globally with Coca Cola to sell their drink with their menuBurger King Has also co branding contracts with Coca Cola worldwide. substructureInnovation is the lifeblood of any successful business. In modern times, demand and expectations of customers are high and looking for change. The companies have to act accordingly to beat the aspiration and their survival.McDonalds has continuously introduced new products. The introduction is time such that the new product does not cannibalize the product already in the maturity or growth stage.A perfect example of renewing a product in regrets phase French Fries have been an authorised part of the McDonalds menu worldwide. In an attempt to revive the Fries, Macdonalds amend and re-launch it with new name and style Shake Fries. This is being served with spicy spice mix, which has resulted in increase in the sales of French Fries and has elevated it from to the decline stage. The company is also straining on aliment and healthy food options for their customers.Burger King innovations in nutrition, quality, value and taste are all great attributes that can help our guests and their children make choices that promote healthy living.In July 2007, BKC set two cooking oils with zero trans-fat that passed our rigorous operational, supply and consumer criteria allowing us to start provid ing all of our restaurants in the U.S. and Canada with zero trans-fat oils.In 2008, we initiated a limit of 600 milligrams or less of sodium in all of our Kids Meals advertised to children under 12 years old.In May 2009, we introduced lower sodium chickenhearted TENDERS, cut down sodium by 36 percent.BKC has joined the American Heart Associations (AHA) perseverance support Advisory Panel (INAP), a partnership between the AHA Nutrition Committee and food industry leaders. INAP brings together representatives from the food industry and skill to share information and plan cooperative programs in the areas of diet and nutrition and cardiovascular disease.Maintain Quality, Value and Taste Nutritionally balanced products should quiesce taste good. If our foods are nutritious and taste great, parents will order, it and kids will eat it.The Burger King always searching new ways to develop new product not only for variety in landmark of quality of food and nutrition for health of thei r customers. The are some latest innovations from Burger King BK BURGER SHOTS, with BKTM Fresh Apple Fries, MINUTE MAID apple juice, CHICKEN TENDERS with BKTM Fresh Apple Fries, Hamburger with BKTM Fresh Apple Fries,Philosophy of McDonaldsMcDonalds construe People its philosophy. They provide the best employment gravel for our employees to achieve their goals of providing our value customers with the worlds best quick-service restaurant get wind. They strive to recruit the best, hire the best, and provide the best place to work.PeopleThe Company is the well aware of value of both its employees and customers. It knows the reality that a happy employee can work well with break up as a happy customer. Human resources continuously working on finding new ways to motivate their customers (employees). The company focuses on vituperative hiring, best training and motivating employees through best pay structure and benefits.Philosophy of Burger KingPhilosophy of Burger King to give opt ion to customer to choose the food and we innovate. Burger Kings goals seemed quite clear. They want to individualize each customers order and provide the fastest service possible. Burger King gives the customer many choices and to accurately and quickly provide whatever the customer chooses. This policy is reflected in their slogan, your way, correctly away. Operating under this policy makes it very easy to achieve their goals. To facilitate fast service Burger King takes customer orders on a revenant basis. One employee takes the customers order, the customer then moves down the line where another employee is preparing the order. Customers also get their own drinks while they are waiting for their meal.Burger King providing the mod and healthy food options to their customers.ProblemsBurger King Corporation is the second largest fast food restaurant chain in the world and growing their franchise engagement through globally. The company needs to do a lot to curb the coiffeance in this competitive environment. Burger King has good operational systems designed to provide customers with efficient and responsive services. The success of the operational system of Burger King is directly related to the degree of co-operation and co-ordination among these three subsystems. Any attempt to amend the efficiency, quality and responsiveness of the operational system must focus on these subsystems and their interactions. On the other hand increasing customers demand and expectations are challenges. Burger King is facing the following some problems in operations which affect the quality services as compare with competitorsStaff motivationInventory systemsEquipment hikeCustomer accessibilityRecommendationsBased on the analysis we can answer that The Company should start by solving their internal issues so that they could perform batter and could achieve their objectivesStaff MotivationThe turnover rate is high employee are not staying long due to lack of motivation . The company should focus on retaining their staff. The company should plan an internal marketing so that they could report these issues. For this the company should give their employees tailored made training to serve the customers and coordination between them. The structure of the pay should be revised as per market base and give them incentives and benefits on their best performance. They should organize the team building activities to create team bonding within the teams.Inventory Management SystemsThe company is using inventory and supply chain systems those are not latest and affecting the efficiency of the company, due to this company is facing the inventory wastage and storage expenses. If the company do focus on improving, inventory systems that could reduce the cost of tangibles discourse and waste.EquipmentThe company is the second largest company and need to update about the technology and equipment those are using within the operations. The company is spending hu ge amount of money on marketing, innovation and employee but if the food processing equipments not giving desired out could lead to loss of revenue, service and resources. The company should up-grade the systems that will help the company to perform better.Customer AccessibilityBurger King is facing very fierce competition. The company has less accessible to their customers as compare with the competitors like MacDonalds that why company is losing the business. Although it could, addresses in long term but very necessary because if you spend on product development, sourcing material and advertisement globally then you need to reach the customers accordingly. In this contest, you are not getting the right business due to fewer stores geographically. ratiocination Burger KingThis age is competition and innovation with better management of the resources. It is a very strong chain of fast food restaurants all over the world. Being in maturity stage it has high opportunities of introduci ng its new products and growth. In future, it will be expanding its chain by introducing more outlets in more countries. Although in McDonalds there may be more problems than Burger King but the fact is there cannot be a perfect one in the world. Every organization has its internal problems but Burger King is what it should not be. Because people rely on it hugely. Burger King should serve people with true spirit up of the company vision.Personal ReflectionPersonal Description and ExpectationI would like to describe myself as a very pleasant, diverse, energetic and committed person. I think one of my most distinguishing characteristic is my professional experiences and the business degree I am carrying under my belt. Along with my business education, my experience with the contact centre industry, peoples management that provides me sufficient exposure to manage a team, focuses on the performance and peoples management and delivering quality services.The visionaries place the cust omer at the core of their organizations business systems. In fact, it takes a visionary to see the raft market, assemble the financial and human resources and be the winner at the market place.My previous experience of management and leadership push me to learn advance techniques of business from the best business school in London. I have known about the practical processes of the business but not have idea about the philosophies of the business and culture of the multinational organization round the world..Learning OutcomesWhen I have started this module in the college and start denotation books and other readings found this a real practical course. The theory of quality services and operational strategies I have read were those we were practising in the delegacy in routine. Then I start associating these theories and intimacy with my previous experience that helped me to learn and understand the practices in real world.Learning and DevelopmentWith the help of previous practic al management experience and latest operational techniques up to date practices I face very clear changes in my detection about operations. In the past, I was following the pattern, which was designed by the top management to implement the policies. I never challenged those policies and practices due to lack of experience and expertise. After completing these multinational corporations operational management approaches I feel very comfortable and confident to take new challenges and responsibilities in future. It gives me in-depth knowledge and practical exposure about the subjects, which help me to start analytical and particular thinking about the projects.