Corporate Social Responsibility: History, Benefits and Types

bodily presumeionate Responsibility History, Benefits and TypesCorporate Social Responsibilityis know by m each(prenominal)(prenominal) otherwise chance ons. These include incorporated responsibility, corporate ethics, coporate scoreability and corporate citizenship just to name a few. A key point to pock is that Corporate Social Responsibility or CSR has no universal definition however, it cosmopolitanly refers to clear profession practices with respect to honorable comforts, compliance with Legal requirements and respect for economic reputes. CSR goes beyond forgeing profits, companies and s believeholders argon responsible for(p) for their impact on concourse and planet. Increasingly, stake holders should expect that companies should be much responsible some(prenominal) companion up to(p)ly and environmentally in their pay of their ancestry. The World Business Council for Sustainable go badment has described CSR as the argumentation contri simplyion to sust ainable economic development.A Brief History of Corporate Social ResponsibilityThe account of CSR dates pricker many a nonher(prenominal) categorys and in one instance female genitalia even be traced back 5000 years in Ancient Mesopotamia around 1700 BC, King Hammurabi introduced a code in which builders, innkeepers orfarmers were put to goal if their negligence ca utilise the deaths of others, or major inconvenience to local citizens. In Ancient Rome senators grumbled almost the mischance of businesses to contribute sufficient assesses to fund their military campaigns, plot of land in 1622 disgruntled shargonholders in the Dutch atomic spell 99 India smart set broached issuing pamphlets complaining just about management secrecy and self enrichment. With industrialisation, the impacts of business on initiatenership and the environment assumed an entirely virgin dimension. The corporate paternalists of the late nineteenth and early twentieth centuries utilize some o f their wealth to support philanthropic ventures. By the 1920s discussions about the favorable responsibilities of business had evolved into what we gage recognise as the beginnings of the modern CSR faecal matter. The phrase Corporate Social Responsibility was coined in 1953 with the nationalation of Bowens Social Responsibility of Businessmen (Corporate watch report, 2006). The evolution of CSR is as old as passel and business for any of jackpot. Industrialization and impact of businesses on the lodge led to a complete unseasoned vision. By 80s and 90s CSR was interpreted into discussion, the first company to implement CSR was Shell in 1998. (Corporate watch report, 2006) With rise up informed and educated general people it has break down a threat to the corporate and CSR is the solution to it. In 1990 CSR was standard in the industriousness with companies standardised Price Waterho practice Copper and KPMG. CSR evolved beyond code of conduct and reporting, eventually i t started taking initiative in NGOs, multi stake holder, ethical trading. (Corporate watch report, 2006).Implementing Corporate Social ResponsibilityThere argon no generic CSR methods, separately method is based on the individual firms indispensablenesss and circumstances. apiece method pull up stakes set out in its attentiveness of CSR issues and how much work requirements to be done with respect to the approach. CSR buns be utilized compound into a firms core stopping point qualification, management processes, strategy and activities, be it over a period of era or systematically. Most companies already possess policies with respect to the handling customers, community, employees and the environment. These great deal be perfect starting points for firm- wide-cut CSR approaches.What prolongs below is a framework for the development and implementation of a CSR approach that builds on original existing policies as well as experience and knowledge of other fields, such as economic and environmental. The broad framework sticks a familiar plan, do, check and improve model. This framework has been designed with the mark to be flexible so that firms would be able to mold and adapt it as grab for their organization. murder FrameworkWhen?(Conceptual phase)What?(Task delineation)How?(Checkpoints on the journey)Plancursor1.Conduct a CSR assessmentAssemble a CSR leadership ag pigeonholingDevelop a working definition of CSRReview corporate documents, processes and activitiesIdentify and engage key stakeholders2. Develop a CSR strategyBuild support with senior managment and employees see into what others are doingprepare a intercellular substance of proposed CSR actionsDevelop ideas for proceeding and the business case for themDecide on direction, approach and focus areasDoarrow3. Develop CSR commitmentsDo a scan of CSR commitmentsHold discussions with major stakeholdersCreate a working group to develop the commitmentsPrepare a preliminary draftConsult with affected stakeholders4. Implement CSR commitmentsDevelop an integrated CSR decision-making structurePrepare and implement a CSR business planSet measurable bell ringers and identify mathematical process measuresEngage employees and others to whom CSR commitments applyDesign and conduct CSR trainingEstablish mechanisms for addressing line of workatic deportmentCreate internal and external intercourses plansCheckarrow5. Verify and report on progressMeasure and keep in line performanceEngage stakeholdersReport on performanceImprovearrow6. label and improveEvaluate performanceIdentify opportunities for imporvementEngage stakeholdersreturn arrowCross-check One cycle completedReturn to plan and start the next cycleBenefits of corporate social responsibilityCSR offers many benefits both(prenominal) externally and internally to companies.Externally, the benefits are greatly positive amongst the people for its company and their peers. It can create short term employment opport unities by taking un seeing community projects like construction or maintenance of local parks and debauched complexes, etc. Working with keeping in view the interests of local community bring a wide range of business benefits. Businesses to a fault go for an impact on the environment. Plantation and cultivation activities taken up by many companies are highly respected platforms, as well as recycling utilise harvestings. This in like manner acts as a step towards minimizing wastes.Internally, the benefit are mostly but not scarcely felt by its employees, the attraction and retention of qualified and skilled employees as well as employee loyalty, variety show magnitude harvest-festivalivity, gauge, cut-rate sales and monetary improvement for all. Most authoritatively, it also serves as a diversion from the routine oeuvre practices and gives a ascertaining of purpose and meaning to the entire work force. A situation from this, companies also benefit from CSR in area s such as business sustainability competitive advantage easier compliance with regulatory requirement.CSR and BRANDS signs are basically the genuinelyisation in which a companys product is identified by the consumer. The sales and revenue of the company are widely dependent on the carry they give to their product.Here are some CSR traits that positively / negatively affect the smirch namePositive Marketing/ Brand Building Times of India (kalingatimes.com)Brand insurance NIKE (Corporate Social Responsibility, 2003)Crisis management- Pepsi (wikipedia.org)CSR and globalisationAs companies expend by instrument of globalization, many challenges gull waited for them from Government rules to the varying standards of what is deemed to be labor exploitation, these challenges film the potential to cost companies millions of dollars. Some companies are of the view that these policies are merely a cost hindrance, while other companies use CSR tactics as a strategy to gain public s upport for the figurehead in the global securities industry.CSR and Human resourcesA CSR program can be an aid to hire and retain staff particularly within the competitive graduate pupil foodstuff. Potential recruits often inquire about a firms CSR policy, and having a comprehensive policy can give an advantage. CSR can also add respect in the perception of a company among its staff, particularly when staff can become involved through fundraising activities or community volunteering. Also CSR can be driven by employees personal value, in admission to the to a greater extent obvious economic and governmental drivers.CSR and Risk ManagementManaging risk is a central part of many corporate strategies. No matter how hard a company tried their reputations which took decades to build up can be questioned in a matter of minutes through incidents such as degeneracy or environmental accidents. These can also draw unwanted attention from courts, governments and media. Building and prom oting great CSR policies can sometimes offset the risks.CSR and Government PoliciesGovernment politics nurture tremendously shaped the regulation of businesses in several ways.First, government business policies insist that organizations operations shall bring no harm to society or the environment. Businesses shall be friendly to society and vice versa, to ensure that businesses follow these policies, the government enacts laws to monitor both the conduct and operations of a business. In addition, to these laws violators also face punishment if they are not followed.Secondly, governments provide businesses with various grants and incentives provided that they comply with those government regulations and policies. Studies show that a very high percentage of businesses pretend reported more benefits than expected from complying with the government policies.Finally, governments regulate businesses in the interest of protecting stakeholders and shareholders. With the absence of proper business regulation societies can be misled, manipulated and exploited, therefore the government postulate to be responsible and regulate businesses in orderliness to provide a take playing field where all business view as the opportunity to operate and expand. Governmental policies have been designed and put in place to assist not altogether consumers both organizations as well, by protecting consumers from unfair business practices as well as protecting the organizations from public misconduct and interference.Criticisms and concernsCritics of CSR debates a number of concerns, these include CSRs race to the fundamental nature of business and questionable motives for pursue in CSR, including concerns about insincerity and hypocrisy.ConclusionI believe that the above problems are not inhering flaws in CSR, but or else that they result from both a disingenuous commitment to CSR on the part of many business managers as well as an uninformed public opinion on many CSR issues . It is weighty to expose and confront CSR abuses not so that the CSR movement could be turned back, but rather to protect the kind of CSR that truely promotes social advancement. Nobody would be opposed to business practices that benefit both individual firms and society at large. In an ideal world, competent managers would always conduct business in a matter that translates productive relationships into real value for society. After all, the economy is not a self-seeking machine it is a purposeful system for organizing bothbodys interests in such a way that people can engage in mutually beneficial exchange. I agree with the notion espo utilize by CSR advocates that profits should not be the sole motivator in business decisions. Although the profit motive is the driving force for both firms and the macro economy, there is a point at which it degenerates into greed breeding microeconomic ethical dilemmas that, when can collectively threaten the economys health and ought to be cu rbed by a proper concept of social responsibility. CSR becomes less(prenominal) of an outside pressure and more of a genuine business principle. It is the responsibility of an informed public to be able to separate formerable CSR from harmful CSR. All too often, people support counter-productive initiatives out of romanticized views of social justice, environmentalism, or nationalism, not realizing that ideas are not as appealing in the real market as they may appear in the public imagination. It seems to me that a root cause of CSR abuses is a conflict of interests among firms three main stakeholders shareholders, employees, and management. For individual managers, the best course of action may be to engage in as much CSR as possible. Managers who receive positive press for their leadership initiatives become eminent in their fields, and therefore more valuable. For this reason, managers have an intense focus on expanding companies and investing in high visibleness projects that earn them the publics attention, and may hold uninformed decisions in the process. This pro rivulets substantially from the interests of shareholders. A shareholder is un interested with a managers popularity but very interested with the return that themanager is able to deliver on the shareholders investment. Unless a corporation canjustify CSR practices in very clear terms, i.e. revenue and cost, shareholders leave beunhappy with the result. Likewise, workers in a company benefit greatly from responsible CSR policies. Companies that deal honestly will build put within their workforce. Managers that earn obscene salaries while simultaneously throwing millions of dollars into charitable causes and announcing layoff plans can notwithstanding(prenominal) blame themselves when workers become more dissatisfied and less productive, or when the public places less faith in their product (consider the reluctant death of the American auto industry). Like shareholders, employees are u nwilling to support frivolous practices that jeopardize the companys financial strength they are most interested about their long-term employment security, an interest that managers should take into account as well.Influence of Price on Decision Making ResearchInfluence of Price on Decision Making Research flatadays, many businesses have launched in the market. plainly its not easy to farm appreciate for every people. Maybe, that is a reason of the customer decision. While, the scholar is part of stealing power that the monger directed. Consumer behaviour is the domain of how individuals make decision to spend their available resources on consumption-related item(SchiffmanKanuk, 1997). In University the product is of the essence(p) for the student. While, the product not cover all student because maybe the teenager choose the product follow the life style that their love. So, the product have more conventional to decision purchasing with the student in teen ages. Specially, the distant brand is trust brand that have support purchasing power by the customer.In Global setting, every product have evaluated and developed all time for customer need that is heart of competition in a mercantile sale. The most people have selected the product follow several factor. So, the companies will be improving your products. Otherwise, the customers that have purchasing power can be change to other royalty brand. The better they at a lower placestand the factors underlying consumer behaviour (Assael, 1998). The better able they are growing exerciseive marketing strategies to meet consumer un invalidateably.In National setting, the several factor to make a purchase. Its reason to consider for trader to select product that sales and support. The several factor have effect to making a purchase (Scheinberg, 1992) such as marketing strategies, sex, ages, occupation, prices and also the product name have a reputation values. The last factor is all important(predicate) to discover that wherefore the brand name have accomplished to customer decision.Locally, the product names have a reputation values is the trust brand. The product that sale for student in business knight bachelor administration for Rajamangala University of engine room Thanyaburi will be in trends to chemical reaction their customer in this age. This playing area concern with the behaviour in making a purchase that Brand is what consumers purchase and product is what consumers use this shows that branding is very important.The brand name is the trust brands that have realized to make a purchase. Present, student cant said that dont love their brand name and specially, the overseas brand is part factor to making a purchase. Even though, the trust brand has copyright infringement but the student will steal for owner that products. May be, the lower prices and closer style of real curing are or else in using. Follow the plaza, student would like to view every week and in dividual choose to owner. While, the real trust band name from foreign in the Leading department stores have student only high purchasing power that only few percentage.All of behaviour from student in business bachelor administration for Rajamangala University of technology Thanyaburi is thing to lease for know the reason why their choosing.Consumers make many demoralizeing decisions every day (Kotler Armstrong, 2001). Most large companys enquiry consumer debaseing decisions in great detail to answer question about what consumers buy where they but, how and how much they buy, when they buy, and why they buy.1.2 Statement of the occupationForeign brands are expensive for students.Quality of product imitates.The menstruum philistinism of society makes students feel like they have to buy foreign brand products or imitations of them.The constitution of the customers.1.3 Research ObjectiveThe objective of the study is to meet the answers of the problemForeign brands are expensiv e for students.Quality of product imitates.The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them.The personality of the customers.The answer to the problem is as followTo rise up out how the price of foreign brand products and imitations of them influence decision making.To find out how the feel of foreign brand products and imitations of them influence decision making.To find out how the social value of foreign brand products and imitations of them influence decision making.To find out the supplement personality of foreign brand products and imitations of them influence decision making. .1.4 Scope of researchThe scope of this research is the population studying at Rajamangala University of Technology Thanyaburi. This includes males and females aged 18-25 years old of 11 opposite faculties totalling approximately 24,053 people. (http//www.oreg.rmutt.ac.th/SKOStdCourse/2552/report%203-2.asp)The exemplar in this s tudy was students from the faculty of Business Administration, University of Technology Rajamangala Thanyaburi. This faculty has seven branches including both men and women aged 19-25 years who make a purchases by themselves a total of 6,299 people.The variables studied Independent variables are students gender, age, department of study and the year of study. Dependent variable is the view toward buying foreign brand products (price, quality, brand names and value.)1.5 Limitations of the ResearchWe acquired this development by sending questionnaires to students at Rajamangala University of Technology Thunyaburi this includes both men and women. One of the limitations of this study is, if a sample of students does not send the questionnaire back to the researcher, or if they send it back incomplete. Another limitation is the amount of time we have is to send the survey to the students, receive the information and calculate the received information.1.6 Significance of the studyThis research is a study of factors that influence behaviour of students (of business administration at Rajamangala University of Technology Thanyaburi) when buying product imitated foreign brands. The findings of this study will help those interested in doing business foreign or interested in operating foreign brands companies by determining marketing strategies to suit the needs of tar ram customers.1.7 definition of TermsForeign brands are expensive for students. The students will receive the money from their parent. So, they dont have money to buy foreign brands product.Quality of product imitates. Continually, imitates products quality have very good quality compare to foreign brand products, so there is a choice for students who has limited their money and want to use resembling brand but good quality.The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them. Following the student social in university, the students wa nt to be in trend of fashion for concept from their friends.The personality of the customers. Some students, they dont have confident in themselves. So, the students will use the product from foreign brands to help them have more confident.CHAPTER IIReview of related literature and studies2.1 translation and Features of the Independent uncertainIn this chapter, discusses the title of research. Because this research is relevant to consumers students of business administration at Rajamangala University of Technology Thanyaburi. So, need to know the meaning of consumer behaviour on buying for study factors affecting the decision of the students.Consumer behaviour is the study of how individuals make decision to spend their available resources on consumption-related item. It includes the study of what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, and how often they use it (Schiffman Kanuk, 1997).The aim of marketing is to meet and satisfy rump customers needs and want. The field of consumer behaviour studies how consumer select, buy, use, and dispose of products, services, ideas, or experiences to satisfy needs and desires (Kotler, 2003).Marketers have come to recognise that their effectiveness in meeting consumer needs directly influences their profitability. The better they render the factors underlying consumer behaviour. The better able they are ontogeny effective marketing strategies to meet consumer needs (Assael, 1998).Consumers make many buying decisions every day. Most large companys research consumer buying decisions in great detail to answer question about what consumers buy where they but, how and how much they buy, when they buy, and why they buy (KotlerArmstrong, 2001).Possibly the most challenging concept in marketing deals with sense why buyers do what they do. But such knowledge is critical for marketers since having a strong understanding of buyer behaviour will on what is important to the consumer and also suggest the important influences on consumer decision-making. use this information, marketers can create marketing programs that they believe will be of interest to consumers (Kanhasiri, 2006)In addition to this, also need to know meaning of the word imitate foreign brands. Imitate foreign brands means the product copy as products of a foreign brand. Popular products make copy are bags, watches, clothes, and shoes. The imitate foreign brands products that we know and see often in everywhere are Chanel, Louis Vuitton, Nike, Christian Dior, Gucci and etc (Kanhasiri, 2006 ).2.2 Theories Related to the Independent Variable (s)2.2.1 Foreign brands are expensive for students.Prices, product differentiation and quality measurement a comparison betwixt hedonic and matched model methods studied by Gian Maria Tomat (2005) related contributions to Pakes, Berry and Levinsohn (1993) and Nevo (2003) consider the problem of making exact welfare comparisons on the basis of the estimated parameters of consumer preferences in a discrete choice model. This approach has been used in these works to study problems such as the effect on consumer welfare of changes in environmental regulation or of the introduction of a new brand of a product. Specifying the consumers choice problem in the space of product characteristics, simplifies the psychoanalysis in comparison with analogous problems studied on the grounds of handed-down demand possibility, as is done for example in works by Hausman. However, the results of the prices, product differentiation and quality measurement a comparison between hedonic and matched model methods studies show that the approach can at most generate upper and lower boundary to the true price indexes and the empirical evidence shows that these bounds are usually quite wide.2.2.2 Quality of product imitates.From Quantity-Discount Dependent Consumer Preferences and Competitive Non-linear Pricing studied by Z. Jane Gu and Sha Yang (2009) they inv estigated the quantity-discount effect, a type of transaction utility consumers derived from the unit price difference between a small and a large package size of the same product in a non-linear set environment. Consumers may perceive quantity discounts as gains for purchasing larger package sizes with lower unit prices, or as losses for purchasing smaller package sizes with higher unit prices. In addition, consumers may differ in their tendencies to perceive quantity discounts as gains or losses.2.2.3 The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them.Post-Materialism as a Cultural Factor Influencing enterpriserial Activity across Nations studied by Lorraine M. Uhlaner, Roy Thurik and Jan Hutjes(2002) the underlying premise of this research study is that the material gains that are central or crucial to entrepreneurial activity are of less value to post-materialist individuals. The Research by McGrath, MacMil lan and Scheinberg (1992) shows that individual entrepreneurs from a wide variety of countries are more likely to have free-lance(a) values such as viewing success as making lots of money, than their non-entrepreneur counterparts. However, they do not test for country differences. Blais and Toulouse (1998) made such comparisons and conclude that entrepreneurs across countries tend to have uniform motivations. In other studied of individual entrepreneurs Robichaud, McGraw and Roger (2001) find a positive correlation between extrinsic motivation of the entrepreneur and sales performance whereas they find negative relationships between the independent variables, intrinsic motivation and autonomy and liberty on the one hand and the dependent variable, sales performance, on the other. These findings are interesting because at the micro-level they correspond to the thesis that entrepreneurs, especially successful ones, are more materialistic than their counterparts. Lacking comparable research at the macro level of analysis, we can only draw on these studies for our hypotheses. In particular, assuming that trends from the micro level can be aggregated to the societal level, we predict that the relationship between post-materialism and entrepreneurship is also negative, i.e., the less materialistic the culture, the fewer people choose to become self-employed. The central hypothesis of the present paper therefore reads The more post-materialistic the culture, the lower the overall level of entrepreneurship.2.2.4 The personality of the customers.Consumer Assessment of Social Product Features An Empirical Investigation using Choice look intos by Pat Auger, Timothy M. Devinney and Jordan J. Louviere studied the growing brilliance of this topic can be seen in the current movement toward social accountability audits (Economist 1999), and the increasing amounts of money that corporations spend to fix systems under pressure from increasingly sophisticated interest gr oups. Their research is relevant to this issue because it shows that although consumers do not understand the ethical dimensions of the products they purchase, their purchases can be influenced by these dimensions if properly presented. From a managerial perspective, more work needs to be done on educating consumers to the hidden ethical nature of the products they purchase. Corporations also need to understand which customers aid about ethical dimensions and what dimensions they care about. However, our results also suggest that consumers wont sacrifice product performance for ethical considerations in spite of what activists might hope.2.3 Critical Analysis/Discussion of the Theories Related to the Independent Variable motif Theory2.3.1 Maslows Hierarchy of of necessity (Abraham Maslow,1908-1970)Abraham Maslow was a psychologist. He developed a theory called the Hierarchy of necessarily. This power structure referred to the various needs that he believed characterised humans. He identified five main human needs. These are physiologic needsThese include the most basic needs that are vital to survival, such as the need water, air, food and sleep. Maslow believed that these needs are the most basic and instinctive needs in the hierarchy because all needs become secondary until these physiological needs are met. Security NeedsThese include needs for safety and security. Security needs are important for survival, but they are not as demanding as the physiological needs. Examples of security needs include a desire for steady employment, health insurance, safe neighborhoods and supply from the environment. Social NeedsThese include needs for belonging, love and affection. Maslow considered these needs to be less basic than physiological and security needs. Relationships such as friendships, romantic attachments and families help fulfill this need for companionship and acceptance, as employment in social, community or religious groups. Esteem NeedsAfter the fir st three needs have been satisfied, esteem needs becomes increasingly important. These include the need for things that reflect on self-esteem, personal worth, social recognition and accomplishment. Self-actualizing NeedsThis is the highest level of Maslows hierarchy of needs.Self-actualizingpeople are self-aware, concerned with personal growth, less concerned with the opinions of others and interested fulfilling their potential.Figure 1 Maslows Hierarchy of NeedsMaslow suggested that the first need dominates a persons behavior until it is satisfied, and then(prenominal) the second, and so on. A learner would not be interested in breeding, need 5, until needs 3 or 4 belonging and being esteemed by others had been satisfied. Nor indeed, would they be interested in learning until they were warm, and replete.A light, airy, warm, comfortable safe learning environment, adequate comfort breaks and realistic timings can help to press forward these conditions. An awareness of, and proact ive approach to, group dynamics will also help to satisfy (or at least not de-satisfy) some of the affiliation and esteem needs. (Abraham Maslow, 1908-1970)(Sourcehttp//www.envisionsoftware.com/articles/Maslows_Needs_Hierarchy.html)2.3.2 Clayton Alderfers ERG Theory (Clayton Alderfer, 1969)An attempt to simplify Maslows needs theory was put forward by psychologist Clayton Alderfer with his ERG theory. Both theories see needs as the motivating force rump behaviour. People are motivated to do things by different needs, of which Alderfer identified three Existence NeedsInclude all material and physiological desires (e.g., food, water, air, clothing, safety, physical love and affection) Maslows first two levels. Relatedness Needs deal social and external esteem relationships with significant others like family, friends, co-workers and employers. This also means to be recognized and feel secure as part of a group or family. Maslows third and fourth levels. Growth NeedsInternal esteem an d self actualization these impel a person to make notional or productive effects on himself and the environment (e.g., to progress toward ones ideal self). Maslows fourth and fifth levels. This includes desires to be creative and productive, and to complete meaningful tasks.Figure 2 Clayton Alderfers ERG TheoryAlderfer argued that it was possible to move in either direction. This means that, if growth needs become difficult or impossible to meet, frustration regression occurs, causing individuals to concenter on fulfilling their relatedness and their existence needs. Unsatisfied needs, therefore, become less rather than more important. Maslow proposed the opposite.In this study the researchers used two theories are Maslows Theory (Maslows hierarchy of needs) and Clayton Alderfers ERG Theory are main formulated in this study (Clayton Alderfer, 1969).(Source http//www.envisionsoftware.com/articles/ERG_Theory.html)2.4 Discussion of the Dependent VariableThe price of products have ef fectuate to making decision. In addition, Arthur Rafael (2002) ensnare When the new product launches and better quality also this product will be compared to increase price.While, Aart Jaume (2000) said that When the products have high demand so the products prices that will be increase on demand also slam (2002) fix Business will find the ways to avoid the problem to improve the popular product and harder to imitate for decrease their risk as a result Amine, Taimur Joseph (2007) supported Vendors will be developing price products to get the popularity may be the consumers using pirated goods in fact Gian (2006) said that The price is appropriate adjustments so the product will be popular Increasing then Xavier Giround (2008) plunge The quality prices will be changed follow the quality products in the past Laszlo Miklos (2004) verbalize The import product price will be rise follow depend on the technology and competitive environment of the buyer. On the other hand, Joanna (2006) imbed The analysis of price convergence to the consumer market is examined on aggregate and disaggregates levels although Peter, Judith Anil (2002) stated The decision purchase of consumer will depend on price by the lower price also the purchasing power that so rise.Finally, Emek (2005) supported The quantity the price of a low-cost have more effected to consumer decision. The quality of product imitates have effected to making decision when, Wong Zhou (2005) undercoat perceived value has a greater effect on purchase intention for conspicuous foreign products While, Heflin, Shaw Wild order The liquidity of faithfulness markets depends on quality information and Faruq (2006) set in motion RD activities and FDI inflows are important determinants of quality then Sharma build The brand must be relevant to a latent need of the consumer but Jin Leslie (2002) found Providing people with better information causes people to change their purchase decisions and causes rms to m odify their behaviour while Orosel Zauner (2003) found goods quality is unobservable to buyers, a continuum of quality levels is technologically feasible, and minimum quality is supplied under competitive conditions although Koppius Heck(2002) found Electronic auctions have rapidly increased in popularity, but the consequences of switching to an electronic auction are unclear still Borin Lamieri (2008) found empirical studies over clear evidence on the increasing importance of intra-industry trade in presence of vertically deferential products however Matsa (2009) found Product quality is an important element of competition in a wide range of markets, including the supermarket industry in addition Bertini, Wathieu Iyengar (2010) found parsimony and simplicity in consumption is necessarily advantageous across all categories of businessThe current materialism of society makes students feel like they have to buy foreign brand products or imitations of them have effected to making decision then, Mehrotra (1919) found collect various technical information about managing your tax affairs and mergers and acquisitions, tax law and the special rights or intellectual property rights and the idea of the American company. Each other based on principles of law and political economy of the country. while Closius (1995) said that the termination of the movement of certain groups of people in America with a change to the political policy of national union and the creation of justice to occur and create social awareness to the public more than ever Moreover Kyvelidis (2001) stated that Measure currents in the Black Socialist materialism may be obtained from the GDP of each country, which evaluates the value per head was increased from the current popularity with the increasing materialism.After that Anderson (2001) has found that satisfaction in materialism is one of the mental problems that make people in society are trying to do everything to get it occupied, such as car, house and fashion. And Boven (2005) study that most people want to live well and merrily in every person and found that materialism, such as the car home fashion is important to create happiness for them very good.However, Uhlaner, Thurik, Hutjes (2002) supports that found that entrepreneurs across countries tend to find a way to trade against the competition in trade and create stability for themselves as to dominate the growing market and found that many of the cultural factors and materialism of the people affected. In addition Fuchs said that the theories of cultural objects are important factors correlate with the values of people in society.Therefore Sarkar(1996) found the lineament of men is to purchase goods and Research indicates that attitudes in the possession of materialism rather than value of the object with the purchase of such products used in life Which led to satisfaction and success of many people. As a result of Kroh (2008) discovered that the role of th e purchases is likely to change the price level and economic security but Boven, Campbell Gilovich(2005) the study found that current flow in the materialism in society more selfish, selfish private interests over public.The personality of the customers have effected to making decision when, Devinney Louviere (1986) study that of interpersonal psychology, ethics and personality have been shown correlated with the number of complex social problems. While Rajagopol (1986) found that of the model to measure the performance of brands and attitudes, including personalities, image, reputation and trust. But Balaji a Raghavan (1970) discovered that Cultures and different image for the product of themes related to technology and brand reputation. Therefore Pandey (1968) found that Experiment designed to examine the role and relevance of the personality of the person. Found that the advertisement or communication program plays an important role in the perception of brand personality altho ugh Bartholomew Horowitz (1994) study that Changes in market and competition has reduced the cost of marketing and new product introductions, including the risk of failure of the product. Thus Sharma (1997) supports that we also found that consumer ratings of management performance in the context of consumer retail low but Zhenzhong Ma (1970) found that Aims to create understanding about the local brand can survive. In fact Mckenzie Woodruff (1964) study that present the basic concepts for exploring the relationship between personality and patterns of conflict behavior and business negotiations. Then Koufopoulos (1999) stated that Product innovation. Personality and affect a very important opportunity to entrepreneurs to innovate. Finally, Kanhasiri (1990) found that Products and measure the relationship between the feature comparison in the future. Quantitative methods of analysis and means of collecting data, frequency analysis of research and planning data in line charts and ba r graphs and suggestions for future research will take effect to competitors with better customer loyalty.2.5 Relationship of the Independent Variable (s) to the Dependent VariableArthur Rafael (2002) found When the new product launches and better quality also this product will be compared to increase price. Although many business office products are brand name copyright infringement very seriously and prohibit all research and product development at the time out to study consumer satisfaction, with the updates of new products out of the market demand. But still have other business products illegally copied out widely. Consumers like the products that they are cheaper and look like the real. While, Aart Jaume (2000) said that When the products have high demand so the products prices that will be increase on demand Cheap is increasing on demand. Many consumers decided to buy imitation products backpack instead of the genuine product is expensive. Also Ray (2002) found Business will find the ways to avoid the problem to improve the popular product and harder to imitate for decrease their riskThe quality of product imitates have effected to making decision when, Wong Zhou (2005) found perceived value has a greater effect on purchase intention for conspicuous foreign products and Faruq (2006) found RD activities and FDI inflows are important determinants of quality The Company that manufacture high quality products to the market are disclosed information to consumers less known because those are important to the company and the liquidity of the market. The company has disclosed only basic information only. Countries are exporters of quality differences. This is the result of differences in factors such as endowment, technology, research and development (RD). While, Heflin, Shaw Wild found The liquidity of equity markets depends on quality informationThe current materialism of society makes students feel like they have to buy foreign brand products or imitations of them have effected to making decision then, Anderson (2001) has found that satisfaction in materialism is one of the psychological problems that make people in society are trying to do everything to get it occupied, such as car, house and fashion. And Boven (2005) study that most people want to live well and happily in every person and found that materialism, such as the car home fashion is important to create happiness for them very good. The materialism is satisfied from the hearts of individual values resulting psychological advantage over the other now, value of the crop cover materialism has resulted in increasing attitude of buying commercial end epicurean and often not satisfied with the simple life and different people require a comfortable life. Although materialism has a negative effect, but many people will want to own it like a big house, luxury cars, expensive clothes , exquisite furniture and other. Because human needs are infinite, they seek what they want to com e and have a genuine product if the price is too high, making them purchases commercial grade copy. Although it is copied, it can substitute the same name that looks realistic and cheaper it is one reason consumers purchase decision without regard to copyright infringement laws.The personality of the customers have effected to making decision when Devinney Louviere (1986) study that of interpersonal psychology, ethics and personality have been shown correlated with the number of complex social problems. While Rajagopol(1986) found that of the model to measure the performance of brands and attitudes, including personalities, image, reputation and trust. But Balaji a Raghavan (1970) discovered that Cultures and different image for the product of themes related to technology and brand reputation. Therefore Pandey (1968) found that Experiment designed to examine the role and relevance of the personality of the person. Found that the advertisement or communication program plays an impo rtant role in the perception of brand personality The cultural and social including kick similar picture with Bush. This is sometimes the product to the personality of our products or we like it because it is often too expensive brand, so many people chose to be turned to imitate instead of the actual product.2.6 Previous StudiesThere are 4 standards section Introduction backgroundThe brand name is the trust brand that have effected to making a purchase from student at RMUTT. Now, the student say love brand name. gibe to Schiffman Kanuk (1997) Consumer behaviour is the study of how individuals make decision to spend and choose this things. When, notice the students that show their use accessories brand name. This is normal happen now but its not fair in their suppliers that think and make it for sale. While, the real trust band name from overseas in the Leading department stores have student only high purchasing power that only few percentage. Behaviour from student in business bac helor administration for Rajamangala University of Technology Thanyaburi is thing to study for know the reason why their choosing. MethodsThe methods to study behavior of student at RMUTT such as notice, questionnaires, and bring the theory that related to concerning study with case study. ResultNow days, Counterfeiting is so much. In a view of supplier, the so called product piracy can be only roughly outlined. The Experts and everyone, who well know that product piracy trade mark rights in a commercial as trust global brands have effect to Counterfeiting and Criminal way. Such as the actions of someone that who only thing for make a benefit to yourself as The aim of marketing is to meet and satisfy target customers needs (Kotler, 2003). While, who would like to be owner of the trust brands product. That all said that